Most conversations begin with a problem that is not quite the real problem. That is fine. It is usually enough to start.

I do not work with everyone who approaches me. Not as a posture — as a practicality. The work requires genuine engagement on both sides.

The businesses I work with best are those where the founder already suspects something structural needs rethinking — and is prepared to look at it honestly.

Tell me what is going on. In your own words. Without the polished version.

I find the unpolished version considerably more useful.

I will read it personally and respond within 48 hours if there is a fit worth exploring.